rolls 10Rolls-Royce Motor Cars, the ultra luxury car brand with over 108  years heritage, hosted a grand themed event ‘An Encounter with Art  Deco’ at the recently-opened Shanghai The Long Museum to celebrate the  introduction of its elaborately crafted eight collection of Art Deco  Inspired Ghost Extended Wheelbase cars, created exclusively for China.

The event features the debut launch of the Collection in the  China market since its world premiere at the Paris Motor Show in 2012.

Rolls-Royce was joined by a hundred guests, leading artists and  media representatives who have a strong passion for the pinnacle  automotive brand and the art at the museum which is home to Chinese  avant-garde contemporary and traditional art.

Art Deco Inspired Ghost Extended Wheelbase Collection cars for  China are finished in either infinity black or arctic white with dual  bespoke coach line and illuminated Spirit of Ecstasy. Interior styling  includes handcrafted Art Deco inlays, as well as Olympia-inspired  motifs on tread plates highlighting ‘China Limited Collection – One of  Eight’ and headrest embroidery. A black and white interior scheme  featuring a choice of four seat piping colours takes inspiration from  the colour palette of the era.

The evening accentuated an inebriating interplay of Rolls-Royce,  Art Deco and Shanghai. The exuberance, allure and glamour of the city  in the 1930s came to a revival in modern day Shanghai.

Henrik Wilhelmsmeyer, Regional Director for Rolls-Royce Motor  Cars China, said at the event: “Shanghai chants for diversification  and openness, and it is not a coincidence for Shanghai to become a  sanctuary of Art Deco architectures. There are many parallels between  Shanghai in the 1930s and present day. This evening evokes a sense of  renaissance of the golden era, an expression for the city of Shanghai  and its people and their relentless search for higher accomplishment  and perfection.”

Art Deco was unarguably the most glamorous era for design in the  20th century. Its origin can be traced back to L’Exposition  Internationale des Arts Décoratifs et Industriels Modernes held in  Paris in 1925. Simplicity in form, sweeping lines and streamlining  gave Art Deco an appeal to all sectors, especially towards the  architecture realm.

During the 1930s, Art Deco came to its heyday in New York. The  influence quickly expanded to Shanghai. Known as the ‘Pearl of the  Orient’, Shanghai, assimilating the western Art Deco inspiration in a  blend of Chinese aesthetic values, became the second largest reservoir  for Art Deco architectures across the world. Exemplary architectural  structures influenced by Art Deco flourish in all manners in Shanghai,  such as Peace Hotel, Fuzhou Mansion, Cathay Cinema, the classy  apartments close to Hengshan Road, and Jin Mao Tower, the new landmark  of new Shanghai, all of which stand as a testament to the ongoing  prosperity of this city.

The Collection cars are available starting at RMB 5.75 million.

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