The first Rolls-Royce showroom in Latin America has opened in the  Brazilian city of São Paulo, located in the Av. Cidade Jardim. The Via  Italia Group, headquartered in São Paulo, is Rolls-Royce Motor Cars’  appointed dealer in Brazil.

The new 500 square metre showroom has been designed to provide  discerning clientele with a relaxing atmosphere in which to commission  their motor car. The use of glass and space has been carefully  considered to provide optimum natural light. The Customer Lounge,  which features bespoke-designed furniture and cabinets, includes  leather, wood, surface finish and carpet samples from the Home of  Rolls-Royce at Goodwood, England and examples of the Company’s  renowned Bespoke programme. All Phantom and Ghost family models will  be available for customer order.

Torsten Müller-Ötvös, Chief Executive, Rolls-Royce Motor Cars,  said, “I am delighted to announce the opening of our first showroom in  Latin America, and particularly in this modern and luxurious city. The  region has seen impressive economic growth, with an increasing demand  from discerning customers for pinnacle luxury products”. He continued,  “Rolls-Royce continues to expand its business in a number of  fast-growing emerging markets and it is therefore appropriate that we  have a strong presence in Brazil.”

The occasion was marked by a cocktail party attended by  customers and local VIPs, hosted by Carlos Ferreirinha, the leading  Brazilian expert in luxury. The evening’s entertainment was provided  by Tony Gordon, considered to be one of the biggest names in Brazilian  soul music.

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