Nike Introduces the LEBRON X ….


With the 2012-13 NBA season less than 30 days away, Nike introduces details and releases the anticipated latest LeBron James signature sneaker, the LeBron X.

Inspired by the creation and beauty of a diamond, the metaphoric comparisons run parallel to James’ career. Like the formation of diamonds, it the takes extreme pressure to create them… and pressure is something King James has faced throughout his career.

Nike says each colorway of the LeBron X has a unique story. The blue diamond colorway is symbolic of the blue tint diamonds gain from interaction with electricity, which can be paralleled to James’ electric style of play. The cutting Jade colorway is inspired by the Chinese art of cutting jade using diamonds.

The initial three colorways will continue throughout the season, with multiple colorways linked to the diamond coming at later dates.

The LeBron X+ is Nike’s first signature basketball shoe featuring its Nike+ Basketball technology. The X+ will be available in select colorways and in three versions: the fully loaded LEBRON X+ Sport Pack, including the shoe and the Nike+ Sport Kit; a Nike+ Basketball-enabled version with NIKE+ technology embedded in the midsole; and a non-enabled version. The interactive experience allows users to track in-game activity with NIKE+ enabled shoes and later review, analyze, and share that information using the Nike+ Basketball app.

The Nike LeBron X is now available worldwide at Nike retailers. The shoe starts at $190, with the Nike+ version retailing for $290.


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