Rolls-Royce Motor Cars Monaco last week hosted the grand reopening of  the sole Rolls-Royce showroom in the famous principality. The  Monegasque dealer and the British manufacturer of super luxury  automobiles celebrated the occasion with a prestigious event that  attracted the ’Crème-de-la-crème’ at the Côte d´Azur, including  prominent members of the business community and officials.

The new state-of-the-art showroom is located at the fashionable  Avenue Princesse Grace near the coast of the Mediterranean. The 300  square metre facility provides space for displaying three Rolls-Royce  cars and a configuration lounge which includes colour and trim samples  from the Home of Rolls-Royce at Goodwood.

Speaking at the opening James Crichton, Regional Director Europe and  South Africa for Rolls-Royce Motor Cars, said: “I am delighted to see  the opening of the new home for luxury on the Cote d´Azur. Monaco is  the natural habitat for our motor cars and provides a unique backdrop  which reflects the myth, modernity and glamour of Rolls-Royce.”

Frederic Duboc, Managing Director of Rolls-Royce Motor Cars Monaco,  emphasised: “The entire showroom is created to be a retreat from the  pressures of the outside world, just like a Rolls-Royce motor car. Our  clients have the chance to explore the nearly endless possibilities in  commissioning a Rolls-Royce.”

To highlight these possibilities Rolls-Royce Bespoke Designer Alex  Innes was in attendance, offering insights into how to make a  Rolls-Royce as unique as its owner’s fingerprint.

In 2011 nearly every Phantom sold in Europe and more than half of the  Ghost models were manufactured under the Bespoke programme.

Rolls-Royce Motor Cars Monaco reopens in time to welcome the  arrival   of the latest Rolls-Royce model. Phantom Series II marks the  first   significant improvements to Phantom since 2003 and features  several   technological upgrades intended to improve the timeless  appeal,   performance and efficiency of the car. While the distinctive  Rolls-Royce grille and iconic Spirit of Ecstasy remain, the striking  new front-end features re-styled bumpers and rectangular LED  headlights – the first full LED headlights to be offered as standard  on a production car. A new 8-speed automatic gearbox and rear  differential not only enhance the driving experience, but decrease  fuel consumption by 10%. Phantom Series II also features upgraded  driver assistance technologies, an updated satellite navigation system  and new user interfaces, which augment to the effortlessness and ease  that the driver experiences.

Rolls-Royce Motor Cars Monaco is one of the seventeen dealers in  Continental Europe.

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